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Toyota reveals new diesel engines
16th May 2005
Speaking at the launch of Toyota’s new four-cylinder 148bhp and 175bhp D-4D engines last week, Matt Harrison, marketing director of Toyota GB said the former will be seen first of all in additional models for the Toyota Avensis range, which go on sale in the UK from 1 July. The 175bhp unit will be introduced in the UK in 2006 and into other models such as the RAV4 and Lexus models in the future.
Harrison added, "We are staggering the introduction of these engines because the growth" of diesel sales in the UK’s Upper Medium segment over the last three years have been for models with mid-power 121-150bhp engines. Engines above 150bhp have consistently only accounted for around five per-cent of sales. With our current 2.0-litre D-4D 114bhp engine, which will continue in the Avensis line-up, we have only been able to compete in around one third of the upper medium diesel market. By introducing the 148bhp derivative it now gives us access to 95 per cent of the market opportunity".
Toyota GB says the overall diesel engine passenger car sales in the upper medium sector are now 258,000 units a year or 56 per cent of total segment sales. Overall diesel sales have grown 31 per cent in the sector since 2002.
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